Pepsi

Make the most of your cold vault with these effective strategies:

  • Mega-manage your set. Make sure you stock the most productive SKUs available. This becomes even more critical if your store houses a modest cold vault, say fewer than the average seven door set.
  • Use a space-to-sales formula. Look at the category space in relation to your store’s history of sales for that group. More sales earns more space in your set.
  • Group categories. Notice synergies between products. For example, it makes sense to stock water next to enhanced waters and then next to isotonics. Keep evolving and moving with the trends.
  • Eliminate clutter. If using static clings for promotions, pay attention to what they are covering up. Avoid hiding your top sellers.

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